Uru
Brand Identity, Visual Media, Website
Sustainable Building Materials
Uru is an up-and-coming boutique accommodation brand located on the West Coast of Aotearoa. Whether you're cycling the Old Ghost Road Trail, exploring the Kahurangi National Park or just looking for a peaceful escape somewhere new, Uru eco homes are the perfect place to rest your head and recharge your soul.
Uru partners with construction company Árbol, who create architectural, energy efficient, environmentally responsible homes that are healthier, safer and kinder to the planet. From the raw materials used down to the communal raised vege garden, everything in, and around an Uru eco home is carefully crafted and considered. You can read more about Árbol’s values, materials, and supply chain here.
Aye Studios was commissioned to build Uru’s brand identity, from the ground up - including the brand name, logos, tone of voice, and market position. Once established, we traveled to the West Coast to capture all visual content for the launch of the brand including digital photography, film photography and Super8 film. Finally, we tied this mahi together by designing and building their new website - www.uruecohomes.co.nz
Graphic Designer & Illustrator: Mia Walsh
"We developed a great partnership with Lydia and Dan from Aye Studios. We appreciate their attention to detail and creative approach to bring our brand and website to life."
Shelly Heays - Owner Operator