Organic Wholefoods Wānaka

About Organic Wholefoods Wānaka:

Run by the lovely Chloe & Jonny, Organic Wholefoods Wānaka are on a mission to help people live healthier, happier and more conscious lives through organics. Their little store in Wānaka is the go-to place for locals to pick up organic fruits and vegetables, bulk, packaging-free staples, superfoods and more.

Organic Wholefoods Wānaka Impact:

Organic farming avoids the use of synthetic pesticides, herbicides, and fertilizers. This reduces the pollution of soil and water resources, preventing the accumulation of harmful chemicals in the environment. Organic farming also encourages local and small-scale agricultural systems. This can reduce the carbon footprint associated with transportation, promote regional economies, and provide opportunities for sustainable land use.

Our Mahi & Services:

Aye Studios was commissioned to build Organic Wholefoods Wānaka’s brand identity, from the ground up. We worked closely with the owners to develop both the visual brand; including logos, colour palette, typography and custom illustrations, as well as internal brand assets like values and tone of voice. We worked with a local photographer to direct and produce imagery, which we used to launch the brand on social. The rebrand was also brought to life in their physical store with a suite of new signage and decor. 

Branding & Creative Direction: Aye Studios
Photographer: Victoria Sheridan
Graphic Designer & Illustrator: Sophie Brain

“Aye Studios’ style, flare, and creative spark had us hooked from the get-go. Since then, Dan and Lydia have completed our visual and written rebrand. Throughout the process, they did what any business wants while working with a marketing agency - they cared & they listened to our vision (and then made it 100x better than we could have imagined). With Aye Studios’ help, we have a brand, a logo and an extensive package of branding tools we are so proud of! We look forward to working with them on our socials, website and more. Dream team.”

— Chloe Nicholas, Owner.